Maximize your affiliate earnings by choosing products like:
Are relevant to your niche and solve the needs of your followers
Has high quality and an underlying demand
Have low competition or where you can stand out
Gives high commissions and thus pay for the effort
Has a good reputation and high credibility
First and foremost, it is important to choose products that are relevant to your niche. To choose the wrong products is actually one of the most common mistakes affiliate marketers do. If you have a health and beauty blog, you should promote goods and services related to health and beauty. Of course, if you have a tech blog, you should promote tech-related products. By choosing relevant partnerships that fit your niche, your target audience is more likely to actually buy what you're promoting. Try to understand your audience and their needs. What problems are they looking for solutions to? What are their interests and passions? By understanding your audience, you can choose products that are relevant and interesting to them. This naturally increases the likelihood that they will click on your affiliate links and actually make a purchase. Are you a beginner? Read our ultimate guide to affiliate marketing for beginners! Perhaps you are also interested in our guide to using social media to boost your affiliate revenue or how to build your own email list.
Product quality is another important factor to consider when choosing what to market. If you promote poor quality products, it will damage your reputation and reduce your revenue in the long run. Make sure to choose products that are of high quality and that you would like to use yourself. Research the product you are considering promoting. Is it popular? Is there an underlying demand? Can you find surveys or reviews of the item – or maybe even sales statistics? The more popular a product is, the more likely it will sell well through your affiliate links. Also, make sure to always follow the advertising rules applying to affiliate marketing.
Consider choosing partnerships that have high commissions and a low probability of buyers returning the items. For example, a customer is more likely to send back a pair of shoes than a can of nutritional supplements. If you are not sure what types of goods people tend to return to the store, look at your own behavior. What do you usually send back - and what do you keep forever once you've bought the item?
Competition is another factor to consider when choosing products to promote. If the market is already overloaded with other affiliate marketers promoting the same thing, it can be difficult to stand out from the crowd and increase your own earnings. Try to find products where the competition is not as high or where you see a chance to market the product in a unique way. Can you do something that really stands out? Something that creates added value for your followers - and thus results in extra good earnings for you? Don't forget the old truism that when you add value to people, you actually increase your chances of making money many times over! Therefore, turn the tables and ask yourself how you can add value to your followers by promoting a certain product or service? What problem can the product solve for your followers? Also make sure to avoid the five most common beginner mistakes.
The commission is another important factor to consider when choosing products to market. Make sure to choose products with high commissions that give you a good return on your work and time spent. However, even lower commissions can be interesting, if you can get large volumes. If it's something that's free for followers to sign up for, such as an online test or some kind of free service, it can be easy to get large amounts of conversions. Then even a lower commission can quickly turn into big money. So think through whether the product is a high-volume or low-volume product. If it is a low-volume product, as high a commission as possible is of course advantageous, while it is not as important if you can reach high volumes. Then even small commissions can turn into a really big profit, since affiliate marketing earning potential has no upper limit. If you manage to find products with recurring commissions that give you income over time, these are naturally very interesting. That kind of future income is worth an even higher initial effort, because of the potential for truly passive income.
Brand reputation is another important factor to consider when choosing products to market. Make sure to choose products from brands that have a good reputation. This will increase your credibility and make customers feel more inclined to buy the products you are promoting. You don't want to market products from a company with bad reputation or a problematic approach to, for example, customer service... Before choosing a product to market, you should also examine the product's marketing materials. Are there perhaps product descriptions, images or videos you can use? Keep in mind that all marketing materials should be professional and attractive to your audience. It should also provide enough information about the product to convince your visitors to click on your affiliate links and make a purchase. Because in the end it is the purchase and the transaction itself that gives you as an affiliate marketer your pay for the effort.
In which categories can you earn the most as an affiliate?
Addrevenue provides unique statistics on what our affiliates earn in different categories - only one of all the reasons why Addrevenue is the best affiliate network. The list is updated daily at 04:00 CET, so you can always trust that the numbers are up to date. At the time of writing, our affiliates receive the highest EPC, which means Earnings Per Click, within the insurance category, SEK 16. If your channel succeeds in generating 100,000 clicks in the insurance category, you can expect an income of SEK 1,600,000. Because affiliate marketing is also completely scalable, there really is no upper limit. If you get 200,000 clicks a month, you can therefore earn SEK 3,200,000 - a month.
In conclusion, it is important to consider several factors when choosing products to promote as an affiliate marketer. By choosing products that are relevant to your niche, of high quality, have low competition, provide high commissions and have a good reputation, you can maximize your earnings. You should, of course, also use a serious network, operated by good people. It's about being thoughtful and strategic when choosing which products to promote in your channel. You want as good a result as possible, while at the same time you want the marketing to actually contribute to something positive for your followers as well. The best affiliate marketing is the one that gives you a high commission while adding value to your followers. Maybe the product helps solve a problem for them or makes them discover a product that improves their life in some way? There are examples of publicists who have created various movement exercises - which help followers in everyday life - to market a certain product linked to office work and movement. A great example of when affiliate marketing works at its best!