Join Lassie UK as an affiliate

Lassie — preventive pet insurance
Lassie is digital-first pet insurance built on a simple belief: the best way to protect your dog or cat isn't only to cover the bills when something goes wrong — it's to help keep them healthy in the first place. Founded in Sweden and now one of Europe's fastest-growing pet insurers, Lassie has brought its prevention-first approach to the UK, with over a million pets already insured across our markets.

What makes us different:
Most pet insurance only steps in after your pet is ill or injured. Lassie rewards proactive care. Through the Lassie app, pet parents complete short, vet-built courses on health, training and everyday care — and can save up to £50 a year for dogs or £25 a year for cats on their premium for doing so. And everything lives in one place: manage your policy, get guidance, and submit a claim in just a few clicks.

A few things pet parents love about us:
• No age-based premium increases — your price won't go up simply because your pet is getting older
• Waived waiting periods when you switch from another insurer, and for puppies and kittens
• No hidden fees for cancellations or policy changes
• A multi-pet discount when you insure more than one pet
• Extended customer service hours, so support is there when you actually need it
• Optional extras like the Tractive GPS & health tracker — while our core product is, and always will be, comprehensive insurance

Why partner with Lassie
The UK pet insurance market is large, high-intent and growing — and Lassie gives you something genuinely fresh to promote. Our prevention-first, app-led model stands out in a category full of look-alike products, which means stronger engagement and an easier story to convert. We're a fast-growing, well-rated brand with a strong Trustpilot rating, a modern customer experience, and Swedish startup roots that lend themselves naturally to editorial and content angles.

The affiliates we're looking for:
We work best with partners whose audiences are already thinking about their pets' health and protection, including:
• Insurance comparison and review sites
• Pet, dog and cat bloggers and content creators
• YouTubers and social creators in the pet, lifestyle and family space
• Cashback, deals and voucher platforms
• Vets, trainers, breeders and other pet professionals with an engaged following
If your audience loves their pets, we'd love to work with you.