Can you make money on social media without a business?

Blog / Affiliate / Can you make money on social media without a business?
Written by Heimar Svensson
Published 8 Jan 2023Updated 6 Dec 2023
Maybe you hadn't even planned to become an influencer. But now you have a lot of followers on TikTok as well as Instagram and companies are starting to get in touch with offers of collaborations. It can go quickly from being active in social media as a hobby to starting to make money from it. What do you do if you don't have a business and have no idea how the F tax works?

Working as an influencer without having a business

Yes, It is absolutely possible to become an influencer without starting a business. Via Addrevenue, you can choose to register as both a company and an individual, and then Addrevenue will take care of the rest in terms of taxes upon payment. All you need to do is register an account correctly on Addrevenue and then get started. Then you also avoid the risk that comes with starting a business.

Can I work as an affiliate without a company?

First, you should know that you don't have to start a business just because you start selling on social media. It is not certain that this is a trend that will last. It can be quite time-consuming to start a company and learn how to issue and register invoices.

Start instead with Gigapay to manage your income from social media in a legal way. This is a service that many influencers use precisely because it is so flexible and safe.

With Gigapay you can:

  • Accept a collaboration.
  • Send invoice via Gigapay
  • Get paid from Gigapay minus tax and other fees

The method is easy to understand and very safe. You use bankID when you log in and issue your invoice to the customer with Gigapay. In addition, you can trust that tax and social security contributions are paid in so that you avoid troublesome questions from the Swedish Tax Agency.


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Multiple channels but one payment method

You can be active on YouTube, TikTok and Facebook at the same time. A collaboration with a company that wants to be seen in your channels can therefore be quite intensive and multifaceted. It includes everything from movies to articles.

Furthermore, it may happen that you have several collaborations going on at the same time. Then it is important to keep income in order. If it has gone quickly, it can be very nice to use a service like Gigapay for all invoices. Then you know exactly how it works and you can also trust that nothing is missed.

Advantages of invoicing for private individuals

There are several advantages to letting Gigapay help you with invoicing as a private person. When you want to start collaborations with companies as an affiliate, you must be able to receive payments and issue receipts for their accounting.

If this does not work smoothly, there is a risk that companies will withdraw. Then you can miss out on income. Today, it is so common to manage invoicing in this way. No one will think it's strange that you don't run your own company.

Other benefits of third party invoicing are:

  • Payment is quick
  • You get your income quickly
  • You don't need to do paperwork
  • It is legal and safe

With Gigapay it is also easy to do international collaborations because they work with companies and influencers all over the world. It is perfect for those of you who have a channel that may be of interest to foreign followers.

Costs for help with invoicing

Obviously, you can't get influencer billing for free. After all, this is a service. Someone else has to take care of collecting payments, paying taxes for you and making sure you get your payment on time.

For this you have to pay a fee of 4% to Gigapay. You will therefore receive a payout that is minus 4% of the amount you have withdrawn. Tax and social security contributions are also deducted and you get the whole thing reported in connection with your payment.

Your customer, i.e. the company that wants to pay to appear on your channels, receives a legal invoice and a receipt for bookkeeping. You only need to key in the details for payment with Gigapay and indicate whether you want to receive the payment with Swish or Bank Transfer.

When you look at the cost, you should think about what you save with this arrangement. Especially when you may not be sure how you will continue to work as an influencer. It may be well worth paying for the help until you know whether you want to run a company on your own or not.


Man drafting an invoice

When is it time to handle the invoicing yourself?

Most people come to a breaking point when there is brain power and time to manage the invoicing on their own. You learn to realize when this happens. But it's not something you need to think too much about as you mostly test life as an influencer and discover how easy it is to make money on social media with affiliate collaborations.

What you should be aware of is that you must pay tax even for a small gift or service that you receive. And it doesn't matter if you advertise the product or the service. If you give away products that you receive, they must also be reported.

The rules mean that you really have to be careful with the benefits you get through your social channel. After all, it only takes a small gift from a company that you pick up from the post office for you to become liable for tax. When you get help with invoicing from a payment service like Gigapay, you have time to familiarize yourself with what applies.

When you realize that you know what applies and don't think it's difficult at all to manage invoicing and receipts on your own, it's time to handle this yourself. You can of course get advice on the type of company you should run, but basically it's not that complicated.

With a good start where you have been able to focus more on collaborations when you have received help with invoicing, you have a lot to build on. So don't be afraid to test your wings as an influencer with real social media income! Are you a new affiliate? Read our guide on how to avoid the five most common beginner's mistakes. 

Heimar Svensson
CEO & Co-founder
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