Make money on Instagram

Build your account and start earning!

Building up your account on Instagram will take time, but if you really invest in your channel, there are great opportunities to make money. Choose a suitable name for your channel and write an interesting biography about what your channel is about. A tip is to have your email address available in your bio so that companies can contact you if they would like to start a collaboration with you.

What content should you publish?

There is no right or wrong here, either you are a broader lifestyle channel that publishes a bit of everything possible or you go more niche. If you have an interest in gardening, you can publish tips and tricks on how to take care of flowers in the best way. But it is important that you still choose what your platform will be about so that you as a follower know what type of account you are following.

Create value for your target group

When you have chosen the type of content you publish on your platform, always start from "what value does this bring to my followers". In order to grow on Instagram, you have to be interesting and provide some value. For example, it can be tips, show off a stripped-down everyday life, DIYs, knowledge or problem solutions. No matter which way you choose to go, always provide value to your target audience so that they want to stay on your channel.

Make money with affiliate collaborations

When you have an account that is constantly growing and gaining new followers, it's time to start affiliate collaborations, become an affiliate in our affiliate network. Choose the products or services that best fit your content and are most relevant to your platform in order to earn as much money as possible.

Is there a limit to affiliate marketing?

No, there is no minimum number of followers you need to have to start affiliate marketing, but the more followers you have, the more likely people will actually click on the link you share. But it's not just the number of followers that matters, but how much your followers actually engage with your content. If you had 1000 followers and 25% (250 pcs) of your followers would buy the product you have shared on your channel compared to if you have 5000 followers which is better than 1000, but it is only 4% (200 pcs) that buys, then in this case it's the person with the lower number of followers who probably made more money. So just because you have a lot of followers it can be the "wrong" followers, you want an account with a lot of followers but with followers who actually like, share and comment on what you publish. So aim to have an engaging target audience and share products that you think your audience will like and want to engage with.

Have collaborations with companies

Another way to make money on Instagram is to have paid collaborations with companies. You promote their products or services via your platform. You agree on the type of content to be created and published, either via a post, story or reel.

How does collaboration work?

All collaborations work differently depending on what you have agreed on and what is written in the brief you receive from the company. Either you get paid a fixed amount or you get a certain percentage of the amount your followers buy for. The number of posts can also differ, some collaborations can last for a longer period, while sometimes it can only be one post. There, you will learn over time what suits you and your target group best. Think quality before quantity – you don't want to follow an account that only publishes advertising.

Choose businesses relevant to your target audience

Here you should think the same as with affiliate collaborations, only work with companies that are relevant to your target group and that go hand in hand with your values. Start from what you publish today on your channel and what your followers would appreciate for the type of collaborations. If you have a training account, a collaboration with a brand that sells training clothes is probably something your target group would really love. But you know your target group best, start from what you think your followers want to see for collaborations.

If you do collaborations - don't forget to advertise

In Sweden, we have the Marketing Act, which is the overarching law that governs how marketing must be carried out correctly. That law exists to protect consumers and to regulate that advertising should not be misleading, aggressive or impermissible. According to this law, no advertising may be hidden, but all paid advertising must always be clearly marked so that the consumer knows that it is actually advertising. If you don't follow that law, you can be fined heavily and we want to avoid that. So remember to always label your collaborations if you received compensation for them.

How much money can you make?

The more followers and interaction you have on your content, the more you can ask for paid collaborations. When it comes to how much you can earn from affiliate marketing, it of course depends on how many followers you have, but also how engaged your target audience is in combination with what you promote via your channel. If you choose a product or service that your target audience really likes, there is a greater chance of getting more clicks and generating more purchases. Here you can read more about how much you can earn as an affiliate.