Anslut som affiliate till MËTTA

MËTTA is a Swedish-made complete meal shake designed as real food, not just protein powder. Each portion is around 400 kcal with 30–31 g protein, 5.5 g fiber, and just 1–1.7 g sugar depending on flavour. It also delivers about 20% of the recommended daily intake of essential vitamins and minerals. The base is oats plus a blend of pea, rice, and oat protein, with healthy fats from coconut, avocado, linseed, and sunflower. Everything is produced and packed in Sweden, with 72% of ingredients sourced locally and 95% processed within the EU.

The pricing is straightforward and highly marketable in ads. One bag contains 14 meals. Without subscription the price is 375 SEK per bag, which equals 26.8 SEK per meal. With subscription the price drops to 300 SEK, or 21.4 SEK per meal. On top of that there is a volume discount: 5% off from 4 bags, 8% off from 6 bags, and 10% off from 10 bags. For people who want to commit without subscribing, there is also a bundle of 10 bags for 2499 SEK where you can mix and match flavours. In paid social, the strongest message is the cost-per-meal breakdown compared to both eating out and buying groceries. “From 21 SEK per meal” is a line that converts, especially when paired with the Swedish-made angle.

The three ad angles that consistently work are weight loss, price per meal, and competitor comparisons. Weight loss works because every portion is fixed at about 400 kcal, making it easy for consumers to track and stay in a deficit without gaps in nutrition. The calorie control story is simple to show in creatives: “A full meal with 400 kcal, 30 g protein, high fiber, low sugar.” For price per meal, the ads that break it down visually — “21 SEK per meal with subscription” — outperform generic health messaging. This is concrete, relatable, and instantly understood by students, professionals, or anyone comparing to takeaway lunches at 100 SEK or more.

Competitor comparisons are the third lever. Against Huel, MËTTA wins on fiber: 5.5 g vs lower levels. Against Yfood and many others, MËTTA wins clearly on sugar: 1–1.7 g compared to 4–10 g per portion in many alternatives. These are simple hard facts that can be shown in a table or ad creative with checkmarks. Instead of broad lifestyle promises, marketers should lean on numbers that show why MËTTA is the smarter option. Swedish production, lower sugar, higher fiber, and clean macronutrient balance are proof points that stand out in side-by-side comparisons.

The target audience is broad but clearly defined: people looking to lose weight, people who want predictable and affordable meals, and health-conscious professionals who need speed without eating junk. Fitness enthusiasts use it for recovery because of the protein blend, but the strongest performance in campaigns comes from everyday consumers who want structure and control in their diet. Students and price-sensitive groups respond to the cost-per-meal angle, while professionals respond to the time-saving plus the calorie control.

For affiliates, this makes MËTTA easy to market. Blog posts and YouTube videos that compare meal replacements will show MËTTA outperforming on sugar and fiber, which are clear decision points. Weight loss communities respond to the fixed calorie structure. Budget-oriented audiences engage with the “21 SEK per meal” message. The best affiliates for MËTTA are bloggers in health and nutrition, YouTubers making comparison or diet content, and review sites that test different shakes. All of them can lean on the same hard data: lower sugar, higher fiber, clear calories, and transparent pricing.

MËTTA’s competitive edge is simple to communicate: it is Swedish-made, nutritionally complete, priced to work out cheaper than any meal outside the home, and objectively healthier in sugar and fiber content than the most well-known brands. This makes it a straightforward product to position in ads and content — not with fluffy lifestyle slogans, but with hard nutritional numbers and real cost savings.