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FOREO makes self-care simple, easy, and enjoyable - that’s our mission. Our products are effective and clinically tested, providing real results. We help you achieve your full beauty potential in record time and empower you to work on your well-being for years to come.

Our story started in Sweden, but now our products are all over the world. They are adored by professionals, celebrities, and (most likely) you, so let us tell you what it’s all about.

How we became who we are

Life can be complicated. Self-care doesn’t have to be.

When we came up with the world’s first soft silicone facial cleansing brush LUNATM, our goal was to help you. We wanted to make a self-care device that’s available to you anytime, anywhere. We wanted to make you feel good by solving your skincare problems. Ultimately, we wanted to save your time, so you could focus on other aspects of your life while feeling great about yourself.

A decade later, we’re still doing the same. Because we know spas can be expensive and you don’t always have enough time to visit them. Your time is precious and your well-being matters. That’s why FOREO is for everyone, and we embedded that idea in our name.