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Odenson makes grooming easy, and enjoyable. We create products that have been clinically tested and are effective, providing real results. We help you in your beard growth journey and help you accomplish great results!

All of our cosmetic products have been created in Gothenburg, Sweden using a selection of the finest ingredients and tailor-made recipes crafted by experts.

Our inspiration, Odin

With inspiration from our ancestors, the Vikings we chose the name Odenson referring to the ancient nordic god Odin, also known as Oden in Swedish. According to nordic mythology, Odin was the god who created the world. Together with his brothers he then killed the giant Ymer and used its body as material for the earth. Odin has many names and is both the god of war and the god of death.

Odin was able to heal the sick, calm storms, turn weapons against the enemy, make women love-sick, and neutralize dangerous sorceresses. Often just through a glance. We are not yet able to create a product that turns men into gods, but what we can do is empower men to become the strongest versions of themselves. 

Odin was also able to change form and that is something that we believe that anyone is able to do. Unlike Odin, you won't be able to turn into a snake, but with the correct guidance and products, you'll be able to change your appearance to a more attractive version of yourself.

Our mission

Our mission is to empower men all over the world, reminding them of the masculine strength our nordic ancestors were known for. In a society that sometimes tries to put down masculinity, we strive to inspire men to wield their true power to fulfill their goals in all aspects of life.

By creating a community of men that want to improve themselves and together develop products to improve our health and appearance, we believe we can have an opportunity to contribute to a better world.