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Brown Avenue was founded by friends and brother-in-laws Niklas and Kevin in 2022, with the idea of creating the pieces they were constantly searching for themselves - everyday luxurious menswear, with a fair price tag. 

With the roots at home in Stockholm, and influenced by summers spent in France as a family, they decided to create the pieces together themselves. The clothes are sold directly to you, which means the prices can be kept fair without compromising on quality. 

By incorporating the tailoring tradition inspired by southern Europe, and the staples and colours found in the Nordics, the pieces are made with the highs and lows of life in mind - on the golf course with friends, a wine-filled dinner in June or in the dairy aisle on a Monday evening, it's classic menswear for everyday life.

The Brown Avenue

The city of Cannes is slowly waking up. The morning walk down what we started calling 'The Brown Avenue' is equally as obvious to us as a croissant for the locals in the morning.

Countless times - every summer- same route and same routine. Talking about some of the things we like the most, including high quality menswear. 

One morning we decided to make reality of our own ideas, and Brown Avenue was born.

Our suppliers can be found in Europe and China and are all hand-picked for their niche, attention to detail and our product range.
Brown Avenue put value in passionated craftmanship at all our suppliers.

We are surching for dedicated affiliates that are interesting in classic fashion for men, where clothes with quality and bang for the buck is a guarrantie.

At brown-avenue.com we have fast worldwide shipping