Want to make money on TikTok? Read this first!

Blog / Affiliate / Want to make money on TikTok? Read this first!
Written by Heimar Svensson
Published 8 Jan 2023Updated 6 Dec 2023
TikTok videos are everywhere. Pensioners share clips their grandchildren also spread between smartphones. How can you make money on TikTok? This can be as difficult as it is easy, but we are going to show you the most important ways to cash from TikTok videos!

Key lessons to be successful on TikTok

To make money on TikTok, which is a very competitive space, you have to put both time and energy into your posts. They need to be thoughtful, on a regular schedule and maintain high quality. It may take a while before you find the right angle for your particular audience. But don't give up! If you succeed on TikTok, you can earn a lot of money on your TikTok channel.

Get big on TikTok and make big money!

The first thing you need to do is to monetize your channel is to become an affiliate on an affiliate network, step two is to get many followers on TikTok. As with any other platform (YouTube for instance), the size of your audience is critical to monetizing your content.

There are several important points to consider:

  • You need to know who your videos are for. Content that educates is one thing. Content that entertains is something else. Sometimes these two things can intersect. Think about who will see your videos and learn more about how you should design the content according to your intended viewers.
  • Upload high quality content. Invest in high quality and spend a little more time using programs like Canva to create beautiful graphics. It will make more people take you seriously and become followers of your channel. Canva lets you work with text, animations, stickers and designs that make your account look professional.
  • Dare to do something different. If you have a crazy idea, it might be time to run on it. This despite the fact that there is something different. This is how we get new trends and it's worth flopping considering what can happen if you succeed.
  • Be aware of trends so you can jump on them and get more viewers thanks to your awareness. Check out the channels that are succeeding and do the same!

Make money with affiliate collaborations

Once you have a channel that is up and running and constantly gaining new followers, it's time for affiliate collaborations. Your content can be matched with products and services that are of interest to your followers.


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When a follower buys what you recommend, you get a percentage of the amount. This is something that can quickly lead to really nice earnings provided you have an active TikTok channel. It is important that you only recommend products that you can stand for and that fit well with your audience.

Before you start collaborations with online stores and different companies, it is good if you think this through. Don't publish any advertisement just because you get a lot of money for purchases. Recommending products that don't last can even damage your reputation!

Hashtags can draw in many followers on TikTok

Just like Twitter and Instagram, hashtags are a tool to use to get more shares of content on TikTok. On TikTok, you can also build communities around the hashtags. A hashtag shows others the way to content that interests them.

But the best thing about hashtags on TikTok is that this can still be seen as quite new. Using the right hashtags can have a much bigger impact than if you do it on Facebook or Twitter, so don't miss this smart tool for more followers.

To add a hashtag to a post on TikTok, just insert the # symbol and then the phrase you want without spaces.

Problem solving is always in demand, so solve problems!

Remember that people are interested in things that can solve their problems. If you know or know something that solves a problem, that's very good content for a TikTok video. You should keep it all clear and concise. Few people want to spend too much time on videos on TikTok.

When you have the solution to a common or unusual problem, it will spread. You end up on status pages on Whatsapp and then you are shared between mobiles. Then keep in mind that it must be clear where your video comes from so that curious people can find you on social media.

Earn more from sponsored posts

It is also possible to make money on TikTok with sponsored posts. If your channel has many followers, you can start collaborations with companies for a fee. You put in new posts and videos where you show off their service or product. Or you publish content you get directly from the company that pays you for this.

Advertising can work in a similar way. It is also possible to sell links on TikTok. For example, you have room for this where you write more about yourself in the form of a biography. There you can put links which are basically affiliate links for which you get paid both for publishing and when someone buys via your link.

Sell your own products and services

For you who run a business, TikTok can be an excellent place to sell more. Work according to the principles described above and sell your own goods. You can display what you sell and of course link to your online store.

Work with live TikTok broadcasts and get gifts

There is something called TikTok Live Gifts. These are gifts that your followers can send you when you go live. Live Gifts can be exchanged for cash, which you then receive via your TikTok app.

Use a TikTok editor for great design

There are a number of different TikTok editors that you can use to make it all look good. CapCut is a free app that works for Android and iOS. It comes from Bytedance which is the company that created TikTok.

With CapCut you can create stickers, filters, play background music and make speed changes. This is very good trick for TikTok videos going viral. This app has a lot of music clips to choose from but only works for videos up to 15 minutes. If you want more advanced features, you may want to invest in a more expensive editor that includes more filters and options.

Expect to work hard on your TikTok channel

To make money on TikTok, you need to put time and energy into your posts. They must be thoughtful, come regularly and maintain high quality. It may take a while to find the right grip but don't give up. If you succeed, you can earn big through your TikTok channel!

If you're looking for more inspiration on which niche to choose as a TikToker using affiliate marketing? Visit our page where we give you all the data you need to make the decision on which niche to work in as an affiliate.

Heimar Svensson
CEO & Co-founder
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